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Five Savvy Marketing Moves for Footwear Retailers to Make Now

Date: Wednesday, February 3, 2010
Time: 10:30 a.m.–12:00 p.m.
Speaker: Rafael Mael, Brand Launcher

Wondering how to drive sales, spark buzz and improve your bottom line? Marketing strategist Rafael Mail will explain some amazingly quick, effective and price-savvy ways to give your store a boost in these challenging times. Find out which mistakes almost all independent retailers make (and how to avoid them), out-of-the-box techniques for creating buzz for your store and how to use premiums and "freemiums" to boost your store's sales.

Rafael Mael is marketing strategist for Brand Launcher, a business strategy firm specializing in helping small business owners generate maximum revenue. The company's techniques have generated successes for retailers as diverse as Häagen-Dazs and the NBA, and his campaigns have been featured on NBC and CBS and in The Wall Street Journal and BusinessWeek.

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Want to learn more? Read this excerpt from’s interview with Rafael Mael.

Market To Your Niche The Smart Way

It used to be that a retailer could simply throw open his doors, put up a sign and wait for the customers to stream in. But according to Rafael Mael, a marketing strategist at Brand Launcher, those days are over. "Now we're so bombarded with information, an independent retailer has to fight to get people in… Click Here To Read More