Five Savvy Marketing Moves for Footwear Retailers to Make Now
Date: Wednesday, February 3, 2010
Wondering how to drive sales, spark buzz and improve your bottom line? Marketing strategist Rafael Mail will explain some amazingly quick, effective and price-savvy ways to give your store a boost in these challenging times. Find out which mistakes almost all independent retailers make (and how to avoid them), out-of-the-box techniques for creating buzz for your store and how to use premiums and "freemiums" to boost your store's sales.
Rafael Mael is marketing strategist for Brand Launcher, a business strategy firm specializing in helping small business owners generate maximum revenue. The company's techniques have generated successes for retailers as diverse as Häagen-Dazs and the NBA, and his campaigns have been featured on NBC and CBS and in The Wall Street Journal and BusinessWeek.
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Want to learn more? Read this excerpt from WSAToday.com’s interview with Rafael Mael.