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How to Open and Run a Successful Shoe Store, Part 1 Date: Tuesday, February 2, 2010 Have you always wanted to open your own store but weren't sure where to start? Or do you need new ways to make your existing business hum? Mercedes Gonzalez, who's been a buyer since 1988 and has opened or restructured hundreds of stores in the U.S. and abroad, explains exactly what retailers must know to get up and running—and stay that way. Topics covered in Part 1 include: selecting the best location; deciding what, where and how much to buy; using retail math; and applying tried-and-true advertising and promotions ideas. Session attendees may sign up for 10-minute, one-on-one meetings with Gonzalez, to be held after the conclusion of Part 2 of the seminar, in which she will answer specific questions. Mercedes Gonzalez is the director of the full-service buying office Global Purchasing Companies based in New York. She has been quoted in a wide array of articles in both consumer and trade magazines, has been a guest expert on Project Runway and on Fine Living Television and has been an adjunct professor for NYU's continuing education program. How to Open and Run a Successful Shoe Store, Part 2 Date: Tuesday, February 2, 2010 Topics covered in Part 2 include: growth strategies; merchandising; hiring and training your sales team; and loss prevention. Session attendees may sign up for 10-minute, one-on-one meetings with Gonzalez, to be held after the conclusion of the seminar, in which she will answer specific questions. Register now for one or both seminars! If you have not yet registered for the February 2010 WSA show, click here. If you have already registered for the February 2010 WSA show, click here to add this seminar. Want to learn more? Read this excerpt from WSAToday.com’s interview with Mercedes Gonzalez.
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