Step Inside the Mind of Today's Footwear Consumer

Date: Tuesday, February 2, 2010
Time: 10:00–11:00 a.m.
Speaker: Marshal Cohen, The NPD Group Inc.

What will consumers buy next year? Will teens be shopping, or will baby boomers drive sales? Which footwear category will boom—and which one should you drop from your inventory? NPD Group chief industry analyst Marshal Cohen, the "go-to guy" for the fashion industry, will reveal the big-picture trends on the horizon that buyers, store owners and exhibitors need to know now.

Marshal Cohen appears frequently on NBC's Today show and has been seen on ABC's Good Morning America, CBS' The Early Show, CNN and CNBC. Major publications, including The Wall Street Journal, The New York Times, BusinessWeek and Women's Wear Daily, turn to Cohen for cogent commentary about fashion and retail trends, and he frequently addresses industry leaders, industry association events and conferences attended by leading CEOs and senior executives.

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Want to learn more? Read this excerpt from WSAToday.com’s interview with Marshal Cohen.

The Business Changes You Must Make Now
The recession has shaken many retailers, and, according to NPD Group chief analyst Marshal Cohen, it just might be the wake-up call many of them will need to survive when the economy rebounds. With consumers fundamentally changed, retailers must make changes to the way they do business now and in the future. "I think what we've got right now is a do or die moment in retail," says Cohen. "I say that because… Click Here To Read More  

Special Offer!
Cohen’s new book, Buy Me! New Ways to Get Customers to Choose Your Product and Ignore the Rest, is now available and may be ordered from Amazon, Barnes & Noble or Borders. Bring your copy to the seminar and have it autographed at the conclusion of the presentation!