BEACH, CA (March 15, 2000) - After
50 years of growing and expanding into the largest trade show of its
kind in the U.S., WSA (formerly Western Shoe Associates) has changed
its name to World Shoe Association to better reflect its far reaching
impact on the footwear industry. Additionally, the organization has
redesigned its logo and created an updated, functional website at www.wsashow.com.
new name - WORLD SHOE ASSOCIATIONTM
- allows the organization to both maintain the well-known acronym of
WSA, while acknowledging its world wide status. The name change, endorsed
by the organization's Board of Directors, was approved through a vote
of the membership during a meeting held at last month's trade show in
a California nonprofit mutual benefit corporation, first surfaced more
than 50 years ago in Los Angeles as part of a new organization known
as the West Coast Shoe Travelers Association. This group incorporated
23 years later in California as Western Shoe Associates with the purpose
of "promoting a higher standard of ethics" and "encouraging a spirit
of cooperation" within the growing footwear industry.
flourished as a regional market during the ensuing years, boasting a
membership of 500. As the shoe industry grew and America's appetite
for fashion increased, the need for a larger trade show came with it.
By the 1980's WSA was turning into a national presence as one of the
premier markets for the trade, and was fast outgrowing its Long Beach,
moved to the Los Angeles Convention Center in 1987 and then hit the
big time in 1989 when it switched its still expanding show to the convention
capital of the world, Las Vegas. Today, this market encompasses over
1.2 million square feet of exhibit space for more than 1100 exhibitors
at the Sands Expo Congress Center and nearby Desert Inn Resort.