BEACH, CA (March 15, 2000) - After 50 years of growing and expanding
into the largest trade show of its kind in the U.S., WSA (formerly Western
Shoe Associates) has changed its name to World Shoe Association to better
reflect its far reaching impact on the footwear industry. Additionally,
the organization has redesigned its logo and created an updated, functional
website at www.wsashow.com.
name - WORLD SHOE ASSOCIATIONTM
- allows the organization to both maintain the well-known acronym of
WSA, while acknowledging its world wide status. The name change, endorsed
by the organization's Board of Directors, was approved through a vote
of the membership during a meeting held at last month's trade show in
California nonprofit mutual benefit corporation, first surfaced more
than 50 years ago in Los Angeles as part of a new organization known
as the West Coast Shoe Travelers Association. This group incorporated
23 years later in California as Western Shoe Associates with the purpose
of "promoting a higher standard of ethics" and "encouraging a spirit
of cooperation" within the growing footwear industry.
as a regional market during the ensuing years, boasting a membership
of 500. As the shoe industry grew and America's appetite for fashion
increased, the need for a larger trade show came with it. By the 1980's
WSA was turning into a national presence as one of the premier markets
for the trade, and was fast outgrowing its Long Beach, California home.
to the Los Angeles Convention Center in 1987 and then hit the big time
in 1989 when it switched its still expanding show to the convention
capital of the world, Las Vegas. Today, this market encompasses over
1.2 million square feet of exhibit space for more than 1100 exhibitors
at the Sands Expo Congress Center and nearby Desert Inn Resort.